The following data is asked to proceed with Personalization. Please note that not all data types are required.
- Item Data: Any type of item including books, videos, news articles or products. This involves item ids and metadata associated with each item. This data is optional.
- User Data: User profile data including user demographic data such as gender and age. This data is optional.
- User Activity Stream or Event Data: User interaction data on the website/application is captured in the form of events and is sent to Keytalk engine. This includes key events such as view, click, wishlist, saved, purchase, etc. (if available)